* Proper Islamic Consumption: Shopping Among the Malays in Modern Malaysia
* The Halal Frontier: Muslim Consumers in a Globalized Market
* Accessing the Global Halal Market
* Islamic Branding and Marketing: Creating A Global Islamic Business
* Islam and Economic Growth in Malaysia
| Proper Islamic Consumption: Shopping Among the Malays in Modern Malaysia |
by Johan Fischer
Nias-Nordic Institute of Asian Studies, 2008
The West has seen the rise of the organic movement. In the Muslim world, a similar halal movement is rapidly spreading. Exploring consumption practices in urban Malaysia, this book shows how diverse forms of Malay middle-class consumption (of food, clothing and cars, for example) are understood, practised and contested as a particular mode of modern Islamic practice. It illustrates ways in which the issue of ‘proper Islamic consumption’ for consumers, the marketplace and the state in contemporary Malaysia evokes a whole range of contradictory Islamic visions, lifestyles and debates articulating what Islam is or ought to be. Its rich empirical material on everyday consumption in a local context will reinvigorate theoretical discussions about the nature of religion, ritual, the sacred and capitalism in the new millennium.
| The Halal Frontier: Muslim Consumers in a Globalized Market |
by Johan Fischer
Big Table Publishing Company, 2012
Halal: Arabic,literally “permissible” or “lawful.” Johan Fischer’s illuminating studyproves that in the modern world, halal is no longer an expression of esoteric forms of production, trade, and consumption, but part of a huge and expanding globalized market. Exploring contemporary forms of halal understanding and practice among Malay Muslims in London – that is, halal consumption by middle-class Malays on “the frontier” – evokes important and pressing questions on both Islamic thought and how we live our lives today. The Halal Frontier gives us fresh insight into the religious dimensions of food consumption in an era of globalized mass production.
| Accessing the Global Halal Market |
by Abdullahi Ayan
CreateSpace, 2013
This book presents a wealth of information and ideas on Halal trade and commerce that cannot be found anywhere else. It answers many of the questions that business enterprises may have about accessing the global halal market and addresses the challenges they may expect. These questions include the following: 1. What is halal and how can it be utilised to gain maximum access to the global halal market? 2. What is a halal standard and how can it be applied to the production, processing and sale of halal goods and services. 3. What is halal certification and how can it be obtained? 4. Who are Halal consumers and how can they be identified and defined? 5. What kind of problems can business enterprises anticipate and how can they be overcome? 6. How can a new halal brand be created and how can an existing brand become halal compliant? Even though some of the examples are drawn from Australian experiences, the scope of the book, its ideas and their application are global. It offers a rare insight into how business can use halal as a platform to transform and expand their commercial activity in order to capture a much larger share of the global marketplace than they currently do. Mindful of the shortcoming of current halal practices, it also offers pathways to halal reform and development. Halal is fundamental to Islamic thought and practice. It gives insight into how Muslims see the world and act in it. Deeply rooted in Islamic law it can be part of the study of history, politics, sociology, culture and communication as well the study of economics and finance. However it is most manifest in its application as set of standards to the production, sale and rendering of goods and services in the marketplace which is the focus of this book.
| Islamic Branding and Marketing: Creating A Global Islamic Business |
by Paul Temporal
Universal Publishers, 2011
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world’s population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world’s total projected population of 8.3 billion.
As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as:
How is the global Muslim market structured?
What opportunities are there in Islamic brand categories, including the digital world?
What strategies should non-Muslim companies adopt in Muslim countries?
More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.
Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.
| Islam and Economic Growth in Malaysia |
by Mahmud bin Ahmad
Amazon Digital Services, 2012
Muslim countries are often thought of as culturally backward, authoritarian, misogynistic, and poor in economic performance. The teachings of Islam, however, prescribe democratic governance and free-market economics. While Muslims, as a whole, have tremendous economic potential, many Muslims are among the world’s poorest and least educated. Corrupt autocratic leaders have attempted to capitalize on the Muslim dream of building a grand society but owing to these manipulations and leaders’ insincerity, their efforts have yielded little fruitful results. This thesis discusses nation building by fusing Islam, pluralism, democracy, and modernity. It argues that Malaysia’s religious tolerance and adherence to western development models fostered economic growth since its independence. Clearly, practicing Islam, while pursuing social, economic, and political development, is a suitable model especially for heterogeneous societies. The thesis offers a model, Malaysia, as a unique example of the influence of Islamic universalism, multiculturalism, and Islamic modernism to improve economic growth. The thesis depicts the evolutionary transformation of Malay-Islam from its settlement to its status as a model for Muslims and the Third World countries. This thesis illustrates the compatibility of Islam and modernity in economic development.
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